P\u00ebr EasyPay, bashk\u00ebpunimi nuk \u00ebsht\u00eb vet\u00ebm nj\u00eb vler\u00eb e bukur p\u00ebr t\u2019u shkruar n\u00eb mur. \u00cbsht\u00eb m\u00ebnyra se si funksionojm\u00eb, mendojm\u00eb dhe rritemi. Prej 15 vitesh, q\u00eb kur lindi si nj\u00eb start-up inovativ n\u00eb zem\u00ebr t\u00eb Tiran\u00ebs, EasyPay ka nd\u00ebrtuar modelin e saj t\u00eb pun\u00ebs mbi dy shtylla kryesore: komunikimin dhe bashk\u00ebpunimin nd\u00ebr-departamental. Sot, ndon\u00ebse kompania \u00ebsht\u00eb rritur, ka nj\u00eb portofol t\u00eb gjer\u00eb produktesh dhe vepron n\u00eb nj\u00eb ekosistem gjithnj\u00eb e m\u00eb kompleks, ajo kultur\u00eb e bashk\u00ebpunimit vijon t\u00eb trash\u00ebgohet \u2013 brez pas brezi, ekip pas ekipi. <\/p>\n\n\n\n
N\u00eb nj\u00eb treg si ky I yni, ku digjitalizimi \u00ebsht\u00eb ende n\u00eb zhvillim dhe realiteti \u00ebsht\u00eb nj\u00eb p\u00ebrzierje e teknologjis\u00eb dhe nd\u00ebrveprimit njer\u00ebzor, bashk\u00ebpunimi nuk \u00ebsht\u00eb vet\u00ebm avantazh \u2013 \u00ebsht\u00eb kusht p\u00ebr mbijetes\u00eb dhe rritje t\u00eb q\u00ebndrueshme! <\/p>\n\n\n\n
Bashk\u00ebpunimi Produkt \u2013 Marketing \u2013 Shitje: trek\u00ebnd\u00ebshi i zhvillimit<\/em><\/strong> <\/p>\n\n\n\n N\u00eb zem\u00ebr t\u00eb \u00e7do iniciative t\u00eb re q\u00eb merr jet\u00eb n\u00eb EasyPay, q\u00ebndron nj\u00eb bashk\u00ebpunim i fort\u00eb mes tre funksioneve ky\u00e7e: Produktit, Marketingut <\/strong>and Shitjes<\/strong>. K\u00ebto nuk jan\u00eb thjesht \u201cdepartamente\u201d q\u00eb bashk\u00ebjetojn\u00eb n\u00eb nj\u00eb struktur\u00eb organizative \u2013 jan\u00eb pjes\u00eb t\u00eb nj\u00eb mekanizmi q\u00eb funksionon vet\u00ebm kur t\u00eb gjith\u00eb komponent\u00ebt punojn\u00eb n\u00eb sinkron. <\/p>\n\n\n\n Ekipi i Produkteve t\u00eb Reja \u00ebsht\u00eb vendi ku \u00e7do ide merr form\u00eb. Nga nevojat e p\u00ebrdoruesve, mund\u00ebsit\u00eb teknologjike dhe ndryshimet n\u00eb treg, ky ekip nd\u00ebrton zgjidhjet q\u00eb EasyPay sjell n\u00eb treg: qoft\u00eb nj\u00eb sh\u00ebrbim i ri p\u00ebr pagesa nga llogarit\u00eb bankare, nj\u00eb integrim i ri API p\u00ebr bizneset, apo nj\u00eb p\u00ebrmir\u00ebsim i p\u00ebrvoj\u00ebs s\u00eb p\u00ebrdoruesit n\u00eb aplikacion. <\/p>\n\n\n\n Por, pa ekipin e Marketingut, nj\u00eb produkt mbetet vet\u00ebm ide n\u00eb let\u00ebr. Marketingu i jep z\u00eb produktit \u2013 e p\u00ebrkthen n\u00eb histori, e paketojn\u00eb n\u00eb nj\u00eb m\u00ebnyr\u00eb q\u00eb flet n\u00eb gjuh\u00ebn e p\u00ebrdoruesit dhe krijon komunikime q\u00eb informojn\u00eb, edukojn\u00eb dhe nd\u00ebrtojn\u00eb besim. Jan\u00eb ata q\u00eb nd\u00ebrtojn\u00eb strategjin\u00eb e komunikimit, p\u00ebrgatisin tregun dhe krijojn\u00eb lidhjen emocionale me mark\u00ebn. <\/p>\n\n\n\n Shitjet, nga ana tjet\u00ebr, jan\u00eb ura q\u00eb lidh teknologjin\u00eb me realitetin. Me rrjetin ton\u00eb prej +550 pikash shitjeje n\u00eb t\u00eb gjith\u00eb Shqip\u00ebrin\u00eb, t\u00eb p\u00ebrfaq\u00ebsuara nga biznese t\u00eb vogla dhe t\u00eb mesme q\u00eb kan\u00eb p\u00ebrqafuar EasyPay n\u00eb p\u00ebrditshm\u00ebrin\u00eb e tyre, \u00e7do produkt\/sherbim i ri gjen jet\u00eb p\u00ebrmes nd\u00ebrveprimit t\u00eb drejtp\u00ebrdrejt\u00eb me njer\u00ebzit. Agjent\u00ebt tan\u00eb nuk jan\u00eb vet\u00ebm shp\u00ebrndar\u00ebs \u2013 jan\u00eb burim i r\u00ebnd\u00ebsish\u00ebm informacioni mbi nevojat dhe reagimet e konsumator\u00ebve, jan\u00eb testuesit m\u00eb t\u00eb mir\u00eb t\u00eb risive dhe z\u00ebri yn\u00eb n\u00eb terren! <\/p>\n\n\n\n \u00c7far\u00eb ndodh kur k\u00ebto ekipe punojn\u00eb bashk\u00eb?<\/em><\/strong> <\/p>\n\n\n\n Rezultatet jan\u00eb m\u00eb t\u00eb shpejta, m\u00eb t\u00eb q\u00ebndrueshme dhe m\u00eb t\u00eb ndjeshme ndaj realitetit t\u00eb tregut. Nj\u00eb produkt q\u00eb zhvillohet vet\u00ebm nga nj\u00eb ekip teknik, pa feedback nga p\u00ebrdoruesit apo pa nj\u00eb narrativ\u00eb t\u00eb fort\u00eb komunikimi, ka shum\u00eb m\u00eb pak gjasa t\u00eb funksionoj\u00eb n\u00eb praktik\u00eb. Por kur q\u00eb n\u00eb faz\u00ebn e konceptimit p\u00ebrfshihen t\u00eb gjitha pal\u00ebt \u2013 zhvilluesit, strateg\u00ebt e komunikimit, dhe partner\u00ebt n\u00eb terren \u2013 \u00e7do zgjidhje p\u00ebrshtatet m\u00eb mir\u00eb, shp\u00ebrndahet m\u00eb shpejt dhe adoptohet m\u00eb natyrsh\u00ebm nga p\u00ebrdoruesit. <\/p>\n\n\n\n Ky bashk\u00ebpunim ka qen\u00eb \u00e7el\u00ebsi pas shum\u00eb prej sh\u00ebrbimeve e produkteve q\u00eb sot jan\u00eb pjes\u00eb e pandashme e jet\u00ebs s\u00eb p\u00ebrditshme t\u00eb klient\u00ebve tan\u00eb \u2013 nga pagesat e faturave, te rimbushja e portofol\u00ebve dixhital\u00eb p\u00ebrmes rrjetit fizik, kartat e-sim, pagesat e gjobave t\u00eb makinave, e deri te partneritetet bankare t\u00eb cilat ofrojn\u00eb m\u00ebnyra t\u00eb reja p\u00ebr t\u00eb rritur gjith\u00ebp\u00ebrfshirjen financiare n\u00eb vend. <\/p>\n\n\n\n Nj\u00eb model q\u00eb vlen sidomos n\u00eb nj\u00eb treg jo plot\u00ebsisht i digjitalizuar<\/em><\/strong> <\/p>\n\n\n\n Shqip\u00ebria \u00ebsht\u00eb ende n\u00eb procesin e kalimit drejt nj\u00eb ekonomie plot\u00ebsisht digjitale. Kjo do t\u00eb thot\u00eb q\u00eb p\u00ebr nj\u00eb kompani fintech si EasyPay, nuk mjafton t\u00eb zhvillosh nj\u00eb aplikacion apo nj\u00eb API t\u00eb mir\u00eb. Duhet t\u00eb kuptosh realitetin lokal, dinamik\u00ebn sociale dhe psikologjin\u00eb e p\u00ebrdoruesit final (individ apo biznes qoft\u00eb ai). N\u00eb k\u00ebt\u00eb kontekst, bashk\u00ebpunimi nd\u00ebrmjet sektor\u00ebve t\u00eb biznesit b\u00ebhet edhe m\u00eb i domosdosh\u00ebm. <\/p>\n\n\n\n Marketingu nuk mund t\u00eb promovoj\u00eb nj\u00eb produkt q\u00eb nuk \u00ebsht\u00eb i p\u00ebrshtatur p\u00ebr p\u00ebrdoruesin real. Produkti nuk mund t\u00eb krijoj\u00eb zgjidhje pa e ditur n\u00ebse ato mund t\u00eb zbatohen praktikisht n\u00eb rrjetin e pikave t\u00eb shitjes apo t\u00eb kuptoj\u00eb n\u00ebse klient\u00ebt jan\u00eb gati ta adoptojn\u00eb. Dhe shitja nuk mund t\u00eb rris\u00eb p\u00ebrdorimin pa nj\u00eb komunikim t\u00eb qart\u00eb dhe pa produkte q\u00eb e respektojn\u00eb kapacitetin e tregut p\u00ebr t\u2019u digjitalizuar. <\/p>\n\n\n\n N\u00eb k\u00ebt\u00eb kuptim, EasyPay nuk ka nd\u00ebrtuar vet\u00ebm nj\u00eb platform\u00eb. Ka nd\u00ebrtuar nj\u00eb kultur\u00eb pune \/ nj\u00eb ekosistem bashk\u00ebpunues! Dhe pik\u00ebrisht kjo e b\u00ebn t\u00eb mundur q\u00eb t\u00eb nd\u00ebrtojm\u00eb jo vet\u00ebm produkte, por edhe besim, q\u00ebndrueshm\u00ebri dhe ndikim t\u00eb v\u00ebrtet\u00eb n\u00eb treg! <\/p>","protected":false},"excerpt":{"rendered":" P\u00ebr EasyPay, bashk\u00ebpunimi nuk \u00ebsht\u00eb vet\u00ebm nj\u00eb vler\u00eb e bukur p\u00ebr t\u2019u shkruar n\u00eb mur. \u00cbsht\u00eb m\u00ebnyra se si funksionojm\u00eb, mendojm\u00eb dhe rritemi. Prej 15 vitesh, q\u00eb kur lindi si nj\u00eb start-up inovativ n\u00eb zem\u00ebr t\u00eb Tiran\u00ebs, EasyPay ka nd\u00ebrtuar modelin e saj t\u00eb pun\u00ebs mbi dy shtylla kryesore: komunikimin dhe bashk\u00ebpunimin nd\u00ebr-departamental. Sot, ndon\u00ebse […]<\/p>\n","protected":false},"author":17,"featured_media":14253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"iawp_total_views":24,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/posts\/14252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/comments?post=14252"}],"version-history":[{"count":1,"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/posts\/14252\/revisions"}],"predecessor-version":[{"id":14254,"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/posts\/14252\/revisions\/14254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/media\/14253"}],"wp:attachment":[{"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/media?parent=14252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/categories?post=14252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/tags?post=14252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}