Marketingu tradicional \u00ebsht\u00eb bazuar p\u00ebr dekada t\u00eb t\u00ebra n\u00eb funnel-in linear (piramida klasike e rrug\u00ebtimit t\u00eb bler\u00ebsit): Awareness \u2192 Consideration \u2192 Decision \u2192 Loyalty. Sipas k\u00ebtij modeli konsumatori kalon n\u00eb m\u00ebnyr\u00eb t\u00eb drejt\u00eb dhe t\u00eb parashikueshme nga njohja e produktit te vendimi p\u00ebr t\u00eb bler\u00eb dhe ribler\u00eb. Por realiteti modern I dit\u00ebve t\u00eb sotme \u00ebsht\u00eb shum\u00eb m\u00eb kompleks, sidomos n\u00eb sh\u00ebrbimet financiare. Vendimet financiare k\u00ebrkojn\u00eb besim, njohuri dhe eksperienc\u00eb, dhe klient\u00ebt shpesh \u201crrotullohen\u201d mes burimeve t\u00eb ndryshme p\u00ebrpara se t\u00eb marrin vendim.<\/p>\n\n\n\n
Sfida e funnel-it tradicional tek financat<\/p>\n\n\n\n
1. Vendime komplekse dhe t\u00eb nd\u00ebrlikuara \u2013 Nd\u00ebrsa produktet konsumatore mund t\u00eb shiten me mesazhe emocionale t\u00eb thjeshta, produktet financiare k\u00ebrkojn\u00eb kuptim t\u00eb plot\u00eb t\u00eb p\u00ebrfitimeve dhe rreziqeve. Klienti nuk mund t\u00eb nxitoj\u00eb vendimin vet\u00ebm nga nj\u00eb reklam\u00eb.<\/p>\n\n\n\n
2. Ndikimi i komunitetit dhe rekomandimeve personale \u2013 Studime t\u00eb shumta kan\u00eb treguar se konsumator\u00ebt e dit\u00ebve t\u00eb sotme marrin vendimet e blerjes bazuar n\u00eb rekomandimet e marra nga miqt\u00eb e ngusht\u00eb ose komuniteti online ku nd\u00ebrveprojn\u00eb, sesa nga mesazhet e marketingut nga faqet zyrtare t\u00eb kompanive. Funnel-i klasik nuk ndjek k\u00ebt\u00eb dinamik\u00eb! Klienti mund t\u00eb kthehet tek faza t\u00eb m\u00ebparshme, t\u00eb k\u00ebrkoj\u00eb k\u00ebshilla, ose t\u00eb ndryshoj\u00eb preferenc\u00ebn bazuar n\u00eb p\u00ebrvojat e komunitetit ku ai jeton dhe nd\u00ebrvepron.<\/p>\n\n\n\n
3. Edukimi financiar si faktor ky\u00e7 \u2013 Shum\u00eb qytetar\u00eb n\u00eb Shqip\u00ebri nuk jan\u00eb t\u00eb mjaftuesh\u00ebm t\u00eb informuar p\u00ebr produktet financiare. Ndaj, pa edukim, funnel-i nuk funksionon sepse klienti nuk kupton plot\u00ebsisht produktin ose nuk ndjehet i sigurt p\u00ebr t\u00eb vepruar!<\/p>\n\n\n\n
Si ndryshon marketingu emocional funnel-in<\/p>\n\n\n\n
Marketingu modern duhet t\u00eb integroj\u00eb emocionin dhe komunitetin\/network-un n\u00eb \u00e7do faz\u00eb t\u00eb funnel-it:<\/p>\n\n\n\n
\u00b7 Awareness \u2013 jo vet\u00ebm t\u00eb njoh\u00ebsh produktin, por t\u00eb kuptosh vler\u00ebn q\u00eb ai sjell n\u00eb jet\u00ebn e p\u00ebrdoruesit; p\u00ebr shembull, siguria dhe kontrolli q\u00eb ofron nj\u00eb aplikacion pagesash; si kryhen k\u00ebto sh\u00ebrbime; sa jan\u00eb kostot e tyre, etj.<\/p>\n\n\n\n
\u00b7 Consideration \u2013 klienti k\u00ebrkon prova dhe rekomandime, shpesh nga komuniteti ose p\u00ebrdorues t\u00eb tjer\u00eb; kjo \u00ebsht\u00eb faza ku marketingu emocional dhe storytelling b\u00ebhet ky\u00e7!<\/p>\n\n\n\n
\u00b7 Decision \u2013 vendimi mb\u00ebshtetet jo vet\u00ebm n\u00eb ofert\u00ebn e prezantuar nga kompanit\u00eb, por m\u00eb s\u00eb shumti n\u00eb besimin tek marka dhe eksperienca e p\u00ebrdorues\u00ebve t\u00eb tjer\u00eb t\u00eb njohur prej tyre.<\/p>\n\n\n\n
\u00b7 Loyalty \u2013 klienti i angazhuar nuk \u00ebsht\u00eb thjesht nj\u00eb p\u00ebrdorues; ai ndan p\u00ebrvoj\u00ebn, rekomandon sh\u00ebrbimet dhe b\u00ebhet avokat i brandit. Forbes e quan k\u00ebt\u00eb grup \u201csuperfans\u201d, p\u00ebrdorues t\u00eb jasht\u00ebzakonsh\u00ebm q\u00eb ushqejn\u00eb komunitetin dhe p\u00ebrhapin besueshm\u00ebri p\u00ebr produktin. N\u00eb tregun shqiptar, ky fenomen \u00ebsht\u00eb ende i kufizuar. Shum\u00eb marka financiare bashk\u00ebpunojn\u00eb me influencer\u00eb, por shpesh ata jan\u00eb thjesht zhurm\u00eb marketingu: kan\u00eb ndjek\u00ebs, krijojn\u00eb hype, por nuk kan\u00eb njohuri t\u00eb thella mbi produktet financiare dhe nuk mund t\u00eb ofrojn\u00eb referenca t\u00eb v\u00ebrteta dhe t\u00eb besueshme.<\/p>\n\n\n\n
Nga perspektiva teorike e Marketingut, vlera e nj\u00eb komuniteti nuk vjen vet\u00ebm nga numri i ndjek\u00ebsve, por nga cil\u00ebsia e angazhimit dhe njohurive q\u00eb ndahen. Klient\u00ebt q\u00eb kuptojn\u00eb produktin, e p\u00ebrdorin me efektivitet dhe ndajn\u00eb k\u00ebt\u00eb p\u00ebrvoj\u00eb me t\u00eb tjer\u00ebt n\u00eb komunitetin e tyre, krijojn\u00eb nj\u00eb efekt \u201csocial proof\u201d autentik, q\u00eb \u00ebsht\u00eb shum\u00eb m\u00eb i fuqish\u00ebm sesa \u00e7do fushat\u00eb reklamimi. N\u00ebse nj\u00eb sh\u00ebrbim financiar, si EasyPay, arrin t\u00eb nd\u00ebrtoj\u00eb k\u00ebt\u00eb grup p\u00ebrdoruesish t\u00eb angazhuar, q\u00eb veprojn\u00eb si superfans, ai krijon jo vet\u00ebm besnik\u00ebri, por edhe rrjet rekomandimesh q\u00eb \u00ebsht\u00eb i v\u00ebshtir\u00eb t\u00eb kopjohet, duke z\u00ebvend\u00ebsuar influencuesit q\u00eb b\u00ebjn\u00eb thjesht zhurm\u00eb me avokat\u00eb t\u00eb v\u00ebrtet\u00eb t\u00eb brandit.<\/p>\n\n\n\n
Marketingu post-funnel nuk \u00ebsht\u00eb thjesht teori; ai \u00ebsht\u00eb nj\u00eb realitet p\u00ebr sh\u00ebrbimet financiare, ve\u00e7an\u00ebrisht n\u00eb vende ku edukimi financiar \u00ebsht\u00eb ende n\u00eb zhvillim, si Shqip\u00ebria. Duke kombinuar besueshm\u00ebrin\u00eb e mark\u00ebs, njohjen personale t\u00eb agjent\u00ebve, aplikacionin digjital dhe analiz\u00ebn e t\u00eb dh\u00ebnave, marka mund t\u00eb nd\u00ebrtoj\u00eb nj\u00eb ekosistem emocional dhe komunitar, ku klient\u00ebt jan\u00eb jo vet\u00ebm p\u00ebrdorues, por edhe avokat\u00eb t\u00eb brandit.<\/p>","protected":false},"excerpt":{"rendered":"
Marketingu tradicional \u00ebsht\u00eb bazuar p\u00ebr dekada t\u00eb t\u00ebra n\u00eb funnel-in linear (piramida klasike e rrug\u00ebtimit t\u00eb bler\u00ebsit): Awareness \u2192 Consideration \u2192 Decision \u2192 Loyalty. Sipas k\u00ebtij modeli konsumatori kalon n\u00eb m\u00ebnyr\u00eb t\u00eb drejt\u00eb dhe t\u00eb parashikueshme nga njohja e produktit te vendimi p\u00ebr t\u00eb bler\u00eb dhe ribler\u00eb. Por realiteti modern I dit\u00ebve t\u00eb sotme \u00ebsht\u00eb […]<\/p>\n","protected":false},"author":17,"featured_media":14677,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"iawp_total_views":16,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/posts\/14672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/comments?post=14672"}],"version-history":[{"count":1,"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/posts\/14672\/revisions"}],"predecessor-version":[{"id":14674,"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/posts\/14672\/revisions\/14674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/media\/14677"}],"wp:attachment":[{"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/media?parent=14672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/categories?post=14672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easypay.al\/en\/wp-json\/wp\/v2\/tags?post=14672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}