Our Journey

EasyPay was born in 2010 as an inevitable need of the country and the Albanian financial system for an inclusive digital payment platform. It was the time when the term "online payment" was almost unknown to the local population. Linda Shomo decides in this period to take the first steps towards the realization of a dream, which today has become one of the most innovative financial institutions of the country and a leading FinTech in Albania.

2010

EasyPay gets licensed from National Bank of Albania as a “Non-Banking Financial Institution”

2011

The first e-commerce platform in Albania is introduced

2012

Partnerships with telecommunication and media operators for direct top-up services

2013

The first Albanian company that integrates with PayPal

2014

The first Albanian application for online payments is introduced

2015

EasyPay is licensed from National Bank of Albania as an “Electronic Money Institution”

2016

Partnership with Ria Money Transfer for international money transfers

2017

EasyPay gets ISO 27001 Information Security Management and ISO 20000 Service Management systems certifications

2018

Microloan payments, as new EasyPay service is introduced.

2019

Insurance payments and “Online Cash Collection”, as new EasyPay services

2020

EasyTransfer is launched, which allows instant money transfers all across Albania. With new registration flow, clients create account in just 2 minutes

Management Team

Lindita Shomo

Founder and CEO

Ardit Mero

Executive Vice President

Endri Kote

Drejtor i Operacioneve

Marjo Deda

Sales Director

Jonida Këllezi

Marketing Director

Lisandër Çuedari

Drejtues i IT

Linda Shomo is the founder and CEO of EasyPay. She has a proven executive track record and over 24 years of experience in IT, 18 of which in the financial sector. Prior to EasyPay, Linda held IT management roles in various financial institutions such as the American Bank of Albania, Western Union, First Data International etc. She is one of the few women founders and CEOs in the Balkans’ FinTech sector.

Ardit Mero is Vice Executive Director. For a short period of time, he managed to enrich his career by starting as an IT specialist at EasyPay and succeeding all the way up to his current position. He is also one of the winners of Imagine Cup Microsoft Albania 2013 and has completed his MSc in Informatics Engineering.

Endri Kote është Drejtor i Operacioneve i cili i është bashkuar skuadrës EasyPay. Ai vjen nga një eksperiencë disa vjeçare në sektorin financiar, ku karrierën e tij e filloi në vitin 2010 si analist financiar e më pas në pozicione drejtuese në Autoritetin e Mbikëqyrjes Financiare si dhe ka mbuluar pozicione kyçe në disa Banka ndërkombëtare në Shqipëri. I diplomuar në Universitetin e Bolonjës Bachelor në "Biznes dhe Ekonomi" dhe Master në "Administrim Biznesi", aktualisht po kryen studimet e programit të Integruar “Master i Shkencave në Drejtësi”, rritja e tij ka qenë gjithmonë e bazuar në etikë dhe profesionalizëm ku tani ështe edhe pjesë e stafit tonë manaxhues!

Marjo Deda is the Sales Director at EasyPay. He has been involved in the sales field since the beginning of his career for nearly 10 years. Under his directing, the agent network has grown with a growth rate: 3x, and EasyPay services have largely increased.

Jonida (Këllezi) Cako is the Marketing Director. She is an experienced professional on managing level, with a demonstrated history of working in the academic world, marketing and communication agencies, and startups. Jonida has a strong background in Communication Studies, Marketing, Advertising and PR.